The Situation (Very Common)

Many Snowflake customers purchase annual or multi-year capacity licenses—then end the year under-utilizing credits that expire. When credits are unused, paid capacity delivers no incremental value.

The Strategy: Convert Idle Credits Into Durable Value

If a customer is trending below their capacity commitment, they can purchase a Snowflake Native App using existing credits. That means no new budget approval, no incremental cash spend, and credits that would expire are converted into real capability. From the customer’s perspective, this is effectively a free paid app.

Why 1-Year Pay-Ahead Apps Work Best

Not all pricing models are equal for this strategy. The best fit is annual, prepaid Native Apps with fixed, predictable credit consumption. They are a single procurement motion with clean accounting.

Monthly subscriptions, spiky usage-based pricing, and long approval chains tied to OpEx are less ideal. Annual apps align with capacity planning, credit burn-down periods, and fiscal year close-outs.

Why This Is Especially Attractive to Champions

For the person who proposes it, there’s no request for new spend, no downside risk, and immediate organizational benefit. It’s a rare initiative that adds capability, reduces waste, and doesn’t ask for budget.

That’s how internal champions get remembered.

Why Reseed Is a Standout Choice

1. Universally Useful. Every Snowflake customer receives spreadsheets, ingests CSVs, and deals with schema drift and manual cleanup. Reseed solves a problem every team already has, whether they’ve named it or not.
2. Optionality Without Commitment. Installing Reseed doesn’t force a migration, replace existing pipelines, or lock the org into a new architecture. It gives teams options, which is exactly what stakeholders want.
3. Durable Value Beyond the Year. Even if usage starts small, the app is installed, the capability exists, and teams can adopt it organically. Credits that would have vanished instead become durable value that retires infrastructure, simplifies your security perimeter, and empowers business users.
4. Hero-Making Outcome. The internal story becomes: “We added a paid Snowflake app, improved data intake, and it didn’t cost us anything extra.” That’s a career-positive sentence.

One-Line Summary for Internal Champions

"If we're trending below our Snowflake capacity, an annual Native App like Reseed lets us convert expiring credits into a paid capability—effectively for free."

When to Bring This Up

• Q3 / Q4 burn-down conversations
• Renewal prep
• Architecture reviews
• “What else could we do with Snowflake?” discussions

Final Thought

Unused credits are sunk cost. A well-chosen Native App turns them into leverage. Reseed is designed to be that leverage.

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